First, I sincerely appreciate your time in visiting my site.

Here, you'll discover not just a glimpse of my work as a creative strategist, but also a window into my purpose.

A decade ago, I embarked on my journey in this profession. Over these years, I've had the honor of working with various advertising agencies and globally renowned brands, both in Colombia and France. This experience has driven me to adopt a thoughtful and inquisitive approach in my thinking, deeply rooted in human behavior.

It's from this place that one of my primary goals emerges: to inspire brands to engage in mindful advertising, for they possess the necessary strength to contribute to the common well-being through their influence. My greatest aspiration is to counsel brands so that their messages and experiences express their heroic spirit through communication.